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The original item was published from 3/14/2011 12:40:43 PM to 5/1/2011 12:05:02 AM.

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Posted on: March 14, 2011

[ARCHIVED] Community Branding Project In Full Swing!

With a limited budget, the City has been tasked with developing a great community brand with a compelling message and a 2 year strategic plan. Under the contract awarded to Chandler Thinks, the City is developing a sustainable community branding campaign which includes a strategic assessment of the current image and recommendations for funding sources. Chandler thinks is a professional, experienced organization hired to analyze, conduct, and interpret research as well as guide in the creative community branding process. Our goal is to identify a clear, strong brand identity that represents the varied economic sectors of the Fremont community with variations for business and visitor recruitment.

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